5 Basic SEO rules to increase website traffic for free

Basic SEO rules

Today I will give you basic SEO rules to increase your website traffic. Search engine optimization (SEO) is a crucial part of any modern business. If you are an e-commerce seller, you cannot grow your customer data if you are stuck on page 6 in the search results. Many studies have already revealed the importance of SEO, and here are some statistics to prove it:

• No less than 93% of all traffic comes from a search engine.
• 75% of users never scroll beyond the 1st page of Google.
• More than 60% of experts say that improving SEO and growing their organic presence is their main priority for inbound marketing.
• The 1st position in Google’s organic search results on the desktop has a CTR of 34%.
• 60% of clicks go to the top 3 ranking websites in search engine results

Taking all these figures in mind into account, it is not a question of whether you should make a good SEO strategy for your website, but how you should do this most productively. Here I am sharing the basic SEO rules to increase website traffic for the long term organic sustainability.

Keyword Research and Optimization

Keywords are one of the most important element of all SEO rules. Every page on your website must follow a carefully designed keyword strategy to have more influence on Google’s search engine algorithms.

That is why you need a specific set of keywords for every page. So, I have mentioned a few common ways to do research and find keywords related to your topics or business:

Brainstorming: 1st action is to write down all the keywords that you can think of yourself, and your targeted customers can search on google to find out your business.

Keyword Planner: Google has developed the Keyword Planner to help companies reach their target audience.

Google searches: You can also search for business pages and view Google’s suggestions as you type the question.

Q&A websites: Sites like Quora and Yahoo receive thousands of questions every day. View the frequently asked questions and create pages that answer precisely the same questions.

Title Tags

Title tags are the 2nd element of SEO rule that you should consider because search engine algorithms analyze your meta tags and understand what your page is about. Keywords play an essential role here.

Each title must contain a keyword near the beginning so that Google can recognize the relevance of your content. In addition, you can include the brand name in a title because this makes it easier for potential readers to know who is hiding behind the post.

Also, you need to make sure your title has the right call to action. It helps in increasing the CTR. If you are unsure of the efficiency of the title, view online tools such as Moz, sitecheckera, and many more. These tools analyze the general structure, grammar, and readability of your title.

Read here more about: Important of  Title tags in SEO

Meta description

Meta description plays an important role when it comes to rank your site on the targeted keyword. Although meta keywords no longer have any influence in the SEO world, but meta descriptions still represent a powerful contribution to optimization. An average user views two things before opening a web page – headers (titles) and meta descriptions.

As per the Google guidelines, the length of the meta description should be of 155 characters with space. This short description is always displayed under the title of a web page on the search engine result page. Search engines algorithm always highlight keywords in the meta description, making it a real CTA booster. Also, this encourages targeted people to click on the link and view your content.

Publish high-quality content

You could learn and execute all the SEO trick on your website, but it won’t help you get traffic unless you publish high-quality content. You only have to create relevant articles, explain niche-related phenomena, and solve user queries via content.

This is why blog posts get more organic traffic and longer search engine visibility. According to the experts, the ideal blog post length is now around 1,000 – 1,600 words.

Always remember to use multimedia content to make your content more attractive for the users. For example, product reviews generate the best results for online retailers. With this type of video content, users can learn more about your products or services and encourage them to complete the purchase when viewing.

SEO Audit

A consistent SEO audit is compulsory if you want to maintain the same level of website productivity in the long term. Occasionally you need to review your entire website, do sanity checks, and find weak spots that slow down your website performance.

Below are the few things which need to take care while auditing the website for SEO:-

• Check every page for meta titles and descriptions.
• Check keyword optimization for each Page content.
• Analyze the URL structure of your articles.
• Check indexing and rendering of the page
• Check ALT tags on images.
• Perform a mobile friendliness test to see that your website is optimized for smartphone use.

All these steps will help you determine the SEO value of the website. You can use the industry best tools to perform SEO audit for your sites such as Ahref, SEMrush, and Screaming frog SEO Spider.

Conclusion

SEO is by far the most important strategy in online business. It contains a whole series of principles that make your website more visible and attractive to Google searchers. By applying these 5 basic SEO rules, you can increase your website traffic, which increases the chance of generating more sales.

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