Recently, SEO marketing is getting its long-due limelight.
But is SEO a real hero, or it’s just hype? What do you think about SEO marketing strategy? Do the efforts pay off?
Well, I think it would be too early to answer this question now. Taking a call on whether the fame of SEO marketing is genuine requires deep analysis.
Have you ever taken into heed the volume of content published on the internet? If not, you must because numbers are eye-popping.
And hardly 1/10th of people moves beyond the first page of Google’s search engine result page!
Imagine how hard it is to reach your audience!
Unquestionably, it’s crucial to appear on the top in SERP for organic growth. But attaining that position isn’t easy; it’s arduous. How could you do that?
Hmm, here, SEO marketing comes into the picture.
And how does it help? Definitely, I will talk about that but let’s begin with the basics.
The use of SEO (search engine optimization) techniques in marketing is SEO marketing. Easy it is!
SEO is a digital marketing method, which deals with the traffic of your website, enhancing both its quality and quantity. It’s a broad term, including various techniques – On-Page SEO, Off-Page SEO and technical SEO. It helps you reach the top of SERP by fitting into the users’ search criteria, thereby helping you become visible and grow organically.
Ohh! But is it an art or science?
For me, SEO is both an art and a science.
Let me tell you how.
It’s a science because it has rules, which talks about factors that Google considers while ranking a website or web page; overlooking this can leave you in trouble. Also, it’s an art because here, there is a lot to do. You can use your skills and knowledge to build a suitable SEO strategy.
A vision without a strategy remains an illusion”, said Lee Bolman.
No matter how adept you are, you can’t succeed in the absence of a strategy.
SEO marketing strategy, considering your brand statement, enables you to make a road map wherein you identify the techniques which can work the best in a particular scenario. Those, when implemented correctly, can bring a positive outcome.
Okay! But how? Continue reading to know SEO marketing tips.
And yes, don’t worry much about the technicality as I have tried to make this read uncomplicated for you.
What’s your ultimate goal?
To attain a leading position in the SERP!
But this can’t happen without satisfying the search intent of your target audience. So, focus on that. Identify the search intent to fill the gap. Remember, making a solid SEO marketing strategy calls for research.
Jill Whalen (an SEO consultant) said,”Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic’.”
And what is search intent?
It is what people are hunting on the internet; their objective of online search.
Basically, there are three types of search intent.
Let’s see with the help of examples for a better understanding.
A person is looking for a solution or information (what, how, etc.).
A person is trying to search for a place, product or website.
Search that intends to take action (buy, subscribe, etc.).
Well, you can find the fourth one as well at some places — Commercial Intent.
But I feel that it’s an extended part and advanced form of the above three. And it can be a bit confusing. Thus, focusing on the main three would be enough.
Once you know the search intent, it’s time to find the keywords. Here, I want to convey a vital point; don’t concentrate just on the exact match. Instead, consider the searchers’ perspective and think of the possible variations that a person can use for browsing. Try to include them too without worrying about ranking as Google can understand the phrases revolving around the main query.
Now comes content creation but don’t forget your SEO marketing strategy while doing the same. Ensure that the content satisfies the search intent.
For example, the intent is ‘buy wakefit mattress’. Now, the content is using this keyword but talking about various brand of mattresses available in the market. It’s pretty useless.
Along with that, check your content for the following:
Finding search intent and keyword selection won’t make sense if your content falls short of value. Even if you manage to succeed, that would be temporary.
Here, by ‘value’, I mean that content should contain the matter that the audience expects to see and not just the keywords. Target humans and not bots. When humans like, bots start liking automatically.
Make content appear attractive for a top-notch user experience. Else, you would end up increasing your bounce rate. Additionally, set the writing style, keeping in mind your target audience. Keep it simple.
Create original content. Uniqueness can help you overcome competition.
Use Video Content
There’s an increase in the use of videos for marketing. And it’s expected to grow further. Because video contributed to increased average time spent by visitors on a page said 83% of video marketers (source: Wyzowl).
Creating a Robust Backlink Profile
Backlinks are a significant part of the SEO strategy. Building a solid backlink profile can help you win the half battle. Say no to toxic backlinks and private blogging networks. Moreover, don’t exchange money for links. Such acts violate Google’s link-building guidelines. And you know the after-effect — penalty.
It is a backlink analysis of a domain using Ahrefs backlink checker.
Through this, you can find all the details about referring domain, like its DR, UR etc., and the number of backlinks with % of Dofollow links.
It is an important SEO factor, and thus, every second is cardinal as a second’s delay can lead to a 16% drop in customer satisfaction. Moreover, it increases the bounce rate, along with negatively affecting your conversion rate and ranking.
Here you have one of the powerful SEO marketing tips – be consistent. Because “SEO is a marathon not a sprint”.
I believe now you know how to utilize SEO marketing tips for your digital marketing growth. Work on your E-A-T (Expertise – Authority – Trust) to get a stronghold, especially if you are working in the YMYL (Your Money Your Life) segment.
But the bitter truth is, this isn’t the entire story. Each day Google’s algorithms evolve, and we need to learn, unlearn and relearn various factors to design a working SEO marketing strategy.
Having trouble ranking your website?
Let’s connect and devise a working SEO marketing strategy for you.