Matt Diggity
Mastermind Behind The Affiliate Lab & Founder of Diggity Marketing
Matt Diggity is one of the most respected figures in modern search engine optimization, known for pioneering test-based SEO and turning affiliate site flipping into an exact science. As the founder of Diggity Marketing, creator of The Affiliate Lab, and host of the annual Chiang Mai SEO Conference, Diggity has built an ecosystem dedicated to data-driven growth strategies.
Featured in publications like The New York Post and Search Engine Journal, and recognized by Ahrefs on their "Top SEO Blogs to Follow" list, Matt transitioned from a high-stress electrical engineering career into a multi-million-dollar digital marketing empire.
SEO Expert Matt Diggity's Biography
| Full Name | Matt Diggity |
| Date of Birth | January 16, 1979 |
| Place of Birth | United States |
| Education | B.S. & M.S. in Electrical Engineering |
| Profession | CEO of Diggity Marketing, SEO Strategist, Affiliate Marketer, Keynote Speaker |
| Primary Ventures | Diggity Marketing, The Affiliate Lab, LeadSpring, Search Intelligence |
| Popular Video Series | 13 Millionaire Advice of the World's Top SEOs |
| Achievements | Featured on Search Engine Journal, The New York Post, and Ahrefs' Top SEO Blogs |
| Estimated Net Worth | $5 Million+ |
How Matt Diggity Began His Journey
Holding both a Bachelor's and Master's degree in Electrical Engineering, Matt Diggity began his career working long hours for a Silicon Valley startup. Unsatisfied with corporate burnout and the cubicle lifestyle, he began testing search engine optimization strategies in his spare time. Applying engineering-grade data analysis and split-testing methodologies to website ranking factors, he quickly generated consistent organic traffic and left his corporate role.
Around 2012, Diggity entered the SEO infrastructure space by launching Diggity Links. After navigating major Google core algorithm updates by relying strictly on test results from his private testing network—the Diggity Lab—he created Diggity Marketing to publicly share empirical SEO data, case studies, and advanced optimization frameworks.
Website Flipping & The Affiliate Lab
After being introduced to affiliate marketing by a peer, Diggity mastered the mechanics of ranking and monetizing websites before taking it a step further: website flipping. By optimizing income-generating sites and selling them on marketplaces like Empire Flippers, he demonstrated that site owners could cash out for 30 to 40 times their monthly net profit, reinvesting capital into portfolio expansion.
To teach these exact processes—from niche selection and site structure to link building and CRO exit optimization—Matt launched The Affiliate Lab, which has grown into one of the premier communities for affiliate marketers worldwide.
Matt Diggity's Core Traffic & Content Strategy
- Crawl Budget & Index Management: Prune low-value pages and resolve index bloat so search engine bots focus entirely on high-converting URL assets.
- Strategic On-Page Optimization: Align title tags, headers, meta data, and internal anchor text with explicit search intent.
- Internal Link Scaffolding: Distribute page rank strategically from high-authority URLs to underperforming target pages.
- Topical Authority via Long-Tail Keywords: Build supporting topical clusters around evergreen core subjects before attempting high-competition head terms.
- Core Web Vitals & UX Alignment: Maintain fast load performance, clean mobile architecture, and high conversion rate optimization (CRO) standards.